Redefining the Genre of Your Client's Story

As you're meeting with your clients consider the story they may be in the middle of. The genre of their story may be a horror.

They have created the fear in their minds through the information that they are so close to. It's your job as their advisor or partner to listen to where they're at and help them change the genre from a horror to a heroic quest. Give them the skills to become the hero of their story.

When you learn to understand your client's story, the job becomes less of a transaction of numbers and decimal points and more of an emotional connection where you are more fully invested in the process.