By learning about your client's story, you'll discover more about the conflict and obstacles that your client is up against.
By helping them identify the protagonist and antagonist of their story, you will be help them to identify the conflict and how to work through it. Some of your clients's conflicts may be man vs. man, a family rivalry perhaps. It could also be a man vs. nature conflict. Maybe the tide line is encroaching upon their home or maybe they have come down with an illness. Another conflict that is harder to identify is man vs. himself - this could be an addiction or a mindset that is out to sabotage oneself.
By listening to your clients and gaining their trust to tell you the conflict of their story, you'll be able to help them in big ways.