Digital is great for companies, because it provides multiple connection points with your consumers and new ways to engage and serve your customer. Digital also tracks information about users online buying habits and other demographic information.
Digital can also be scary for companies, because it has the potential for eliminating the need for a human being. Because of this, consumers are looking for an experience from their digital interactions something that develops a relationship of sorts.
So the question becomes, how do businesses create a compelling digital experience for their clients?